Year
2018
2019
Partner
NOIX
Location
Brazil
Brand
Melissa
Industry
Fashion
For over 40 years, Melissa is stablished as the real jelly in the market, borned out of disruption, transforming plastic into classic and classic into extraordinary. Over all this time, the base of brand lovers grew developing different connections with the brand, related to nostalgia, legacy and new ideas.
OUR MISSION
Create a national fan base + recruitment platform with a loyalty plan, based on a purpose that would sustain the connection of old brand lovers but also recruit new people with different histories with Melissa, Brazil - 2018 and 2019.
Services
Project Management
Communication Management
Influence & Community Management
Production Support
The Melissa Squad is a fandom, signature and group developed to unite and integrate people from most varied profiles, cities, backgrounds, history and personalities, but with one common passion: Melissa.
Melissa Talks is a journey around Brazil to democratize cultural trends and strengthen the relationship amongst Melissa Squad and Melissa. 8 events, 8 cities, 8 trends.
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RIO DE JANEIRO - TREAT YOURSELF - RENATA BRAZIL
SÃO PAULO - COSTURA SENTIMENTAL - ANNE GALANTE
CURITIBA - NEW FAMILIES - TCHULIM
GOIÂNICA - TRENDS 4 YOU - MARINA ST. HELENA
RECIFE - BODY POSITIVE - ALEXANDRA GURGEL
BELÉM - UP CYCLING - GABRIELA MAZEPA
PORTO ALEGRE - FASHIONSTROLOGY - PAPISA
BELO HORIZONTE - REAL BEAUTY - NATHALIE BILLIO
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SÃO PAULO - STREET DYSTOPIA - MC TAYA
RIO DE JANEIRO - COLLAB IS THE NEW COOL - TWO LOST KIDS
PORTO ALEGRE - HERITAGE CULTURE - LUMA MORA
BELÉM - OPEN BEAUTY - SISTA KÁTIA
SALVADOR - SMART TROLLING - ANTONIO SCHUBAK
BRASÍLIA - FANTASTIC POP - RYCCA LEE
FORTALEZA - FUTURE FOR GOOD - MAYRA SALLIE
CUIABÁ - ALL CREATIVES - HERBIE
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From the start, Melissa Squad has grown organically, becoming the largest channel of research, recruitment of fans and free expression.
The brand also became an articulator of experiences, with moments of deep sharing and confessions from people who didn't know each other but had some many similarities found in differences, establishing a more realistic relationship amongst lovers and the brand.
In two years, Melissa Squad recruited 15 thousand members organically and became a living organism with its own strength that continues to embrace differences, recruit new lovers, democratize stories and grow the legacy of a brand and community.
After creating a structure to connect the lovers and brand, the Melissa Squad became a transversal platform in every brand action, as it keeps on bringing new lovers and creatives that develop a more ethical, democratic and true narrative to Melissa's initiatives. It's an exclusive and unlimited fount of research and new talents.
