Roda is a creative consultancy with a methodology to map, decode and facilitate opportunities in the business, creative and cultural markets. With bases in Europe and Brazil, we develop and execute projects with global reach and local action. Our mission is to move people and organizations to achieve stronger connections, meaningful stories and impactful results.
OUR COMPETENCES
Creative Consultancy
A deep dive into your brand—its position in the market, its identity, and its cultural connections. We offer specialized expertise in brand analysis, business insight, and cultural context to develop strategic solutions for your future. Through in-depth diagnostics, our goal is to generate ideas that make a tangible impact, benefiting your brand, the market it operates in, and the community it connects with.
Research + Ideas + Culture
We believe that brands thrive when they build relationships with cultural sectors that align with their values and principles. Using analysis, interviews, field research, and other methodologies, we create a cultural map of your brand's context to understand how it is perceived within a specific landscape, identifying the areas, audiences, key players, locations, and assets it connects with. From this, we decode actionable opportunities and craft brand and cultural impact strategies that drive results from both a business and community perspective.
Reputation, Influence & Community
We believe in the power of creators, channels, and social niches to shape a brand’s role within the cultural landscape and amplify its market position. Understanding who shares your brand’s values is key to fostering impactful relationships and conversations that support your goals. We map out potential partners and develop strategies and collaborations to build a stronger, more transparent narrative between brands and audiences.
Creative Direction, Content and Integrated Coms
The narrative we build has the power to convey the essence of the business and resonate with diverse audiences—when crafted from a powerful idea. We believe in reimagining how brands engage and connect with their ecosystem, co-creating stories that drive lasting impact for businesses, people, and cultures.
Brand Experience
Whether in retail, cultural settings, press engagements and other contexts, we create experiences that embody the brand’s essence and connect personally with the audience. Our goal is to spark meaningful conversations across physical and digital spaces, but most importantly, to leave a lasting impression in people’s memories, fostering a positive impact on their relationship with the brand and its category.
Who Trusts Our Work
FARM Rio
KENNER
MELISSA
NIKE BRAZIL
RIDER
VIEWS FRANCE
RINSE FRANCE
STYLIST FR
BECK'S BEER BRAZIL
GOOGLE ORG
BOX 1824