Community is at the core of FARM Rio’s ethos, which is just one of the reasons they invited Brazilian artist Lulu Novis to co-create the pop-up concept alongside their in-house creative team, the result of which is a space that encapsulates the fun surrealism of the brand’s essence; a universe of heritage prints and tropical design.

The pop-up was designed to ignite imaginative scenarios that create more than just a visual impact, but also a sensory experience that evokes what it means to be a nature lover and the feeling you get when you dress in happiness. Prints and colours are conveyed in a multitude of ways, featuring on mannequins to rugs, and fun installations are crafted to dazzle senses.

Each detail of the space has been carefully considered in order to create an authentic nature inspired ambience, from wallpapers, bold graphics, intriguing objects, curated vintage furniture and collaborations with local Brazilian artisans.

To celebrate our arrival in the UK, we have organized a dinner party at with FARM Rio team, local press and community, creating an exclusive experience with gifts and a black-cab-FARM Rio-printed ride.

24 people attended

+2,7M potential reach

+1M estimated impressions

The UK became the most significant country in FARM RIO's base, and London became one of the top 5 cities.

PR : +466,3M estimated impressions