ABOUT THE PROJECT

To accelerate Kenner’s global expansion, we developed and executed the brand’s first-ever international collaboration. We partnered Kenner with Corner Street, the premier destination sneaker shop in Marseille, South of France.

The strategy was to blend Rio's street-born energy with Marseille's deep-rooted coastal culture to create a highly localized, high-impact drop.

Inspired by the traditional sea urchin fishing culture, the design merges Mediterranean aesthetics with Kenner’s signature hardware. Debuting Kenner's iconic Rakka Mezkla technology with a transparent sole.

Engineered with premium features tailored for both urban transit and Mediterranean coastal living, the model was released as a strictly limited-edition drop, sold exclusively at Corner Street in Marseille.

To anchor the launch in authentic local culture, we hosted an exclusive experiential event at the prestigious Poissonnerie Kennedy in Marseille.

Transforming the venue into a true Ritual de l’Oursinade, we brought together key tastemakers, partners, and friends of the brand. The event successfully bridged authentic local heritage with Kenner's bold lifestyle, creating cultural relevance for the brand's European debut.

Services

EU Business Management