During Paris Marathon Week, one of the most influential moments on the global running calendar, brazilian independent label AIMO opened an exclusive pop-up in Le Marais, Paris.

Positioned alongside some of the industry's most respected brands, the activation introduced AIMO to the European market through a curated retail and community experience.

Developed in partnership with RODA and OUIEIEEE, the project marked a strategic milestone in the brand’s global journey, creating visibility among key industry players, engaging an international running audience, and laying the foundation for future wholesale and distribution opportunities across Europe.