ABOUT THE PROJECT

O.U.i Paris, the French high-perfumery brand from Grupo Boticário, makes its debut at Paris Fashion Week with a bold and unexpected activation — taking Brazilian guests on a ride through the city in a fully customized 1965 Rouge Mustang. This vibrant vintage car, with its exclusive interior, serves as a moving concierge, guiding influencers on unconventional routes filled with hidden gems, cultural experiences, and stories that unveil the most creative and authentic side of Paris.