Client

FARM Rio

Loulou

Industry

Fashion

Lifestyle

Location

France

Year

2022

OUR MISSION

FARM Rio was invited by Loulou Restaurants to make summer takeover in their terraces in Paris and St Tropez. Marking FARM Rio's first collaboration with a restaurant and the arrival of warmer seasons in Paris, our goal was to create an experience that could translate the match of french and brazilian essence, strengthening FARM Rio's local awareness and community.

Services

Creative Direction and Concept

Influence & Community Management

Marketing Activation Support

 
  • Something very magic happens when it’s summer in Paris. The willing of staying outside enjoying the weather amongst good companies and having a good time, makes LouLou - the place to be regarding gastronomy, interior design and social meetings - an even hotter spot in the city. Over the many connections and similarities France and Brasil shares throughout culture, one is undeniable: we do love summer. This time, FARM Rio - the most beloved fashion and lifestyle brand from Brazil - is sharing a space with LouLou, setting the tone for a real change of season in the capital of fashion.  Presenting the match of french flair and brazilian tropicalia: welcome to our new summer terrace! Open for the month of june, at Loulou Paris.

  • With VM signed by brazilian creative Lulu Novis and FARM Rio team, we opened our terrace with a dinner party for local press and community, presenting an exclusive experience of design and experience.

    FARM Rio <3 Loulou terrace in Paris was opened for all clients during the month of june to enjoy the collaboration, and weekly activated with exclusive apéros for the local fashion and art communities.

  • Taking our collaboration now to St Tropez, Loulou invited FARM Rio to make a participation in the biggest french holiday - 14th of july - at Loulou Ramatuelle.

    To translate our concept in this scenario, we have set up a FARM Rio VM at Loulou's shop at Ramatuelle, with exclusive collab tags, shopping bags and special giftings for Loulou's clients during all summer.

Anterior
Anterior

FARM Rio x Le Bon Marché

Próximo
Próximo

FARM Rio x Liberty London