Nature has always been our home. As a group of creatives from Rio de Janeiro, we believe in the existence of happiness, beauty and joy of all colors and shapes that nature brings. For 20 years we have been using fashion as a platform to create a caring relationship with nature, engaged by keeping the local culture alive and inspiring positive transformations. 

Artists and artisans from many parts of Brazil have created the art objects curated in this space, in a manifestation to what is most beautiful and genuine: keeping our ancestral culture alive through craftsmanship made from different techniques and materials. In partnership with One Tree Planted organization, we also reassure that for each purchase made here, one tree is planted in the Amazon - the largest rainforest in the world - and the Atlantic Forest. 

This is our invitation to a genuine movement inspired by nature, to strengthen a more diverse, inclusive and ethical fashion. Until June 17th you are our guest to walk through this space and let yourself feel, in each of these pieces, works and installations, what is to be a Nature Lover. Here we celebrate, love, dream and create, breathing nature and art while transforming happiness into clothing and lifestyle. 

Welcome to our nature-inspired journey.

With the curatorship and design of renowned brazilian architect Marcelo Rosenbaum, we have created an art gallery experience store inspired and driven by brazilian culture.

In a manifestation to what is most beautiful and genuine, FARM Rio presented different artists and artisans from all over Brazil, keeping and sharing the ancestral culture through craftsmanship made from different techniques and materials.

The gallery was also a space for different workshops that helped connect the brand with the local community and translate FARM Rio values trough craftmanship, painting and art.

32 online publications

+287M potential reach

4 print publications

+3,2M potential reach

Promoting a cultural journey across Brazil and presenting our spring and high summer 22 collections, FARM Rio was constantly recognized by Le Bon Marché as one of the most successful brands in the contemporary floor.

The pop up store that was supposed to stay open for 45 days, was invited to extend its period for 3 months. 

• +1M euros sold

• 100 appointments with local press and influencers

• 4 vernissages

• 4 exclusive in store workshops

• 350 tropical plants distributed for clients

• France became the 6th most significant country in FARM Rio's base

• +200 posts on social media from local clients 

• +294M potential reach 

• +11,5M estimated impressions

• And a permanent FARM Rio concession store at the Le Bon Marché Rive Gauche.