For Kenner’s second showcase at the legendary Galeries Lafayette in Paris, we developed a pop-up experience located in the main building’s luxury womenswear section. Open from June 3rd to June 23rd, the space served as a key touchpoint for Kenner’s international expansion, introducing curated products and the limited-edition Rakka Brazil Core model to the European market.

Under the artistic direction of spatial designer Raf Medeiros, the architectural concept translated authentic Brazilian cultural codes into a premium retail environment. The centerpiece featured a structural wall wrapped in custom, branded ribbons—a direct nod to Brazil's traditional Senhor do Bonfim ribbons.

To bridge the gap between popular street culture and high-end retail, the layout incorporated custom seating made from repurposed beverage crates filled with plaster, color-blocked to reference Rio de Janeiro’s famous Selarón Steps. Additionally, bespoke benches were hand-woven using Kenner’s own footwear straps. Every element was carefully curated to ensure the brand's authentic visual heritage resonated within one of the world's premier fashion capitals.