During Rio Marathon Week 2026, AIMO opened a four-day pop-up experience in Rio de Janeiro. Located in Jardim Botânico, the space became a gathering point for the local and international running community, combining retail, culture and hospitality through a curated program of activations in partnership with ASICS, MAURTEN and CONTRE.

Throughout the week, guests took part in shake-out runs, a private dinner, product customization, an exclusive T-shirt release and a post-half marathon celebration.