FARM Rio was invited to take over a 250-square-meter space that transports you to a tropical experience. From June 25th to August 14th, the brand took over the prestigious gallery's first floor with a pop-up store that celebrates Brazilian culture, colors, and art. The vision for this project has been brought to life in collaboration with the Brazilian designer Gringo Cardia and the Proeza Institute—a social organization recognized by UNESCO for its outstanding work and commitment to social action. Together, they created an immersive experience featuring extraordinary 3D crochet sculptures. Over 200 women have gathered together over four months to transform elements from our prints into giant crochet sculptures, creating a tropical oasis in the center of Paris as an ode to Brazil's vibrant and colorful nature, one of our main inspirations. To kick off the new season at Le Bon Marché, we teamed up with local key opinion leaders to create exclusive in-store events, each one with different activations personalized by friends of the brand - Mahany Pery, Louise Follain and Mathilda Galmot - and their friends.

FARM Rio's first-ever pop-up store at Samaritaine, located near the Sena River and Rue de Rivoli, putting the brand in the heart of the Parisian lifestyle. The Samaritaine is a historic department store in Paris known for its luxurious offerings and stylish ambiance. Being part of such a prestigious location allows the brand to keep showcasing the vibrant and unique designs to more people around the globe. To connect visitors with the pop-up during the Mother’s Day celebrations, we provided an unique brand activation experience through art, education, and technology, in collaboration with brazilian artist Pierre Fonseca. All customers passing by the pop-up store got the opportunity to choose an exclusive poster that illustrates various birds of the fantastic Brazilian fauna, containing a QR code that redirects them to a platform where they can contemplate the sounds of the birds and learn more about their origin.

Considered to be one of the commercial centers of Europe, with about 120 millions of visitors per year. Printemps is a reference on department stores in Paris and around the globe now with a fixed FARM Rio store at the iconic Boulevard Haussman, where a front OOH was installed with the FARM Rio Meets campaign for the season.

+109M total impressions

+27% local instagram followers

+24% new users on e-commerce

+21% french revenue