RE-DUCE. RE-USE. RE-CYCLE.

RE-CREATE THE FUTURE.

Rider R4 is a collection made to rethink and recreate the future in a collective and sustainable way. Therefore, we invited four names from the creative fashion industry to share processes and inspire new practices, with the mediation of Russo Passapusso.
Guests: Gustavo Silvestre, Ronaldo Silvestre, Lucas Verissimo and Lara Azevedo.
Reinforcing the idea of sustainable design that seeks the lowest environmental impact and meets the needs of current and future generations, the collection was launched with an official show at Brazil Immersive Fashion Week - the first Latino immersive fashion community - in digital and virtual format, with 3D model features featuring the sandals.
The 3D video presented at the show was developed by a team made up of designers such as Bruno Zambelli, Tiago Scaff, Raul Cavalcanti, Fernando Bersanetti, Ivo Deymon and Lucas Matheus Lemos. The show's presenter was actress and activist Bruna Linzmeyer, invited especially for her focus on sustainability.

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