Partner
NOIX
Brand
Rider
Industry
Footwear
Location
Brazil
Year
2020
OUR MISSION
Grendene is a company with a strong stance on sustainability and, as a reinforcement, Rider launched a collection re-creating past models based on best practices for people, the environment and the world. As part of the brands Sustainable Innovation Program, the goal of this launch was consolidating Rider's positioning as a lifestyle brand that, with today's attitudes, can recreate a better possibility for the future.
Services
Creative Direction — Concept
Copywriting
RE-DUCE. RE-USE. RE-CYCLE.
RE-CREATE THE FUTURE.
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Rider R4 is a collection made to rethink and recreate the future in a collective and sustainable way. Therefore, we invited four names from the creative fashion industry to share processes and inspire new practices, with the mediation of Russo Passapusso.
Guests: Gustavo Silvestre, Ronaldo Silvestre, Lucas Verissimo and Lara Azevedo.
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Reinforcing the idea of sustainable design that seeks the lowest environmental impact and meets the needs of current and future generations, the collection was launched with an official show at Brazil Immersive Fashion Week - the first Latino immersive fashion community - in digital and virtual format, with 3D model features featuring the sandals.
The 3D video presented at the show was developed by a team made up of designers such as Bruno Zambelli, Tiago Scaff, Raul Cavalcanti, Fernando Bersanetti, Ivo Deymon and Lucas Matheus Lemos. The show's presenter was actress and activist Bruna Linzmeyer, invited especially for her focus on sustainability.
Fashion Network : Rider lança linha de calçados de menor impacto ambiental da história da marca
Sneakers BR : Rider R4: Ícones Recriados Com Impacto Reduzido
WSneakersBR : A Coleção Rider R4 Recria A Sustentabilidade Com Quatro Modelos
ELA/O Globo : Desfile 3D de coleção sustentável aponta para novo rumo da moda
UOL : Chinelo ícone dos anos 80 lança versão reciclável e foge do perfil "tiozão"
CICLO VIVO : Rider lança coleção com o menor impacto ambiental da marca
Metropoles : Rider anuncia Programa R4 com linha de calçados repaginados e veganos