Client
Kenner
Industry
Footwear
Location
France
Year
2024
OUR MISSION
Raise Kenner's brand awareness in Paris and reinforce the brands connection to brazilian cultural movements.
Services
Executive Production
Project Management
Influence & Community Management
Curation
Field Marketing
The Kenner Gallery represents the connection between art and the brands identity. The goal is to bring together different artists and exhibit works inspired by the brand's personality.
The Gallery was born as an editorial feature on Instragram, spread to the brand's other social networks, became an activation at music festivals and is now present in new territories around the world. It's art transcending borders, representing generations and making Kenner much more than a sandal, but a culture.
NOBRU WERNECK
A self-taught multi-artist born in Rocinha and adopted by Pedra de Guaratiba, Rio de Janeiro, Nobru began his work in art by painting commercial facades in his favela. Today, his work dialogues with the duality between hard work and leisure, the struggle and the claim of territories. The exhibition “The power of memory as a fuel for collective claim and resistance” claims the beach as a tool for affirming the artists existence and of the groups to which he belongs. Between the concrete and the playfullness, there is a message of hope and perseverance through the narrative of the quest for shade and sun.
For this special Paris edition of the project, we connected with local urban agents to co-create an art series and activation program that translated the range and impact of Kenner's expansion brazilian urban scene.
VICTOR ROCHA
Victor Rocha, born in São Bernardo do Campo, is a graffiti artist, painter, photographer, and craftsman, raised in São Paulo capital. His research is based on the experiences he accumulates and creates through his connection with street culture. The exhibition “Brazilian Experiences in Paris: Living Through the Olympic Games” seeks to explore and celebrate the experiences and stories of Brazilians who lived in the French capital during the Olympic Games, addressing the interactions and cultural exchanges.
